PRIVACY POLICY

Last updated: 29 September 2026

Eternal Hoop (“Eternal Hoop”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal information when you visit our website, make a purchase, communicate with us, interact with our advertisements or otherwise use our services (collectively, the “Services”).

It also explains your privacy rights and how you can contact us about your personal information.

By using our Services, you acknowledge that your personal information will be handled as described in this Privacy Policy.

1. WHO WE ARE

Eternal Hoop is an ecommerce brand offering fitness and exercise-related products.

For questions about this Privacy Policy or how we handle your personal information, contact:

Eternal Hoop
Email: team@eternalhoop.com

Where applicable under data protection law, the legal entity operating Eternal Hoop is the controller of personal information described in this Privacy Policy.

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with Eternal Hoop.

We may collect the following categories of information.

Contact Information

This may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address

Order and Transaction Information

When you place or attempt to place an order, we may collect information including:

• Products purchased or viewed
• Selected size and colour
• Order number
• Order value
• Discounts and promotional codes
• Shipping method
• Order status
• Returns, refunds and exchanges
• Transaction information

Payment Information

Payments are generally processed through third-party payment providers.

Depending on the payment method you choose, those providers may collect information such as your payment card details, billing information or other payment credentials.

We generally do not directly store complete payment card numbers where payments are processed by authorised third-party payment providers.

Account Information

If customer accounts are available, we may collect:

• Username or account identifier
• Login information
• Order history
• Saved preferences
• Account settings

Customer Support Information

When you contact us, we may collect information you provide in connection with your enquiry, including:

• Name
• Email address
• Order number
• Message contents
• Photographs or videos you send us
• Information concerning returns, refunds or product issues
• Records of our communications with you

Device and Usage Information

When you visit or interact with our website, certain information may be collected automatically, including:

• IP address
• Device type
• Browser type
• Operating system
• General geographic information derived from your IP address
• Website pages viewed
• Links or buttons clicked
• Referring website or source
• Date and time of visits
• Session information
• Shopping activity
• Cart activity
• Checkout activity

This information may be collected using cookies, pixels, tags, software development kits and similar technologies.

Marketing Information

If you subscribe to marketing or interact with our advertising, we may collect information such as:

• Email marketing preferences
• SMS marketing preferences, where offered
• Advertising interactions
• Campaign attribution information
• Whether marketing communications were opened or clicked
• Products or categories in which you have shown interest

Reviews and User-Generated Content

If you submit a review, testimonial, photograph, video or other content, we may collect and process:

• Your name or chosen display name
• Review or testimonial
• Rating
• Photographs or videos submitted
• Information associated with your submission

Where appropriate, we may separately request permission before using identifiable customer content for advertising or promotional purposes.

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

Directly From You

For example, when you:

• Place an order
• Create an account
• Contact customer support
• Request a return or refund
• Subscribe to marketing
• Complete a form
• Submit a review
• Participate in a promotion

Automatically

We may collect certain information automatically when you use our website through technologies including cookies, pixels and similar technologies.

From Service Providers

We may receive information from companies that help us operate our business, such as:

• Ecommerce platforms
• Payment processors
• Delivery and fulfilment providers
• Customer service providers
• Analytics providers
• Marketing platforms
• Fraud-prevention providers

From Advertising and Marketing Partners

Where permitted by applicable law, advertising platforms may provide information relating to how customers interact with Eternal Hoop advertisements or campaigns.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information for purposes including:

Providing Our Services

Including to:

• Process orders
• Take payments
• Arrange fulfilment and delivery
• Provide order confirmations and updates
• Process returns, refunds and exchanges
• Manage customer accounts
• Provide customer support

Communicating With You

We may use your contact information to:

• Respond to enquiries
• Provide customer service
• Send transactional messages
• Contact you regarding an order
• Resolve delivery or payment issues
• Respond to complaints or disputes

Marketing and Advertising

Subject to applicable law and your choices, we may use personal information to:

• Send promotional emails
• Send promotional SMS messages where offered and appropriately authorised
• Personalise marketing
• Measure advertising effectiveness
• Understand which campaigns generate visits or purchases
• Build or use advertising audiences where legally permitted
• Show advertisements that may be more relevant to you

Improving Eternal Hoop

We may analyse information to:

• Understand how customers use our website
• Improve website functionality
• Improve products and services
• Understand customer preferences
• Measure conversion performance
• Diagnose technical problems
• Develop our business

Security and Fraud Prevention

We may process information to:

• Detect fraudulent transactions
• Protect customer accounts
• Protect our website and systems
• Investigate suspicious activity
• Prevent abuse of our returns, discounts or promotions

Legal and Regulatory Purposes

We may use information where necessary to:

• Comply with legal obligations
• Maintain accounting and tax records
• Establish, exercise or defend legal claims
• Respond to lawful requests from public authorities
• Enforce our contractual rights

5. OUR LEGAL BASES FOR PROCESSING

Where the UK GDPR, EU GDPR or similar laws apply, we rely on one or more lawful bases for processing personal information.

Performance of a Contract

We process information where necessary to enter into or perform our contract with you.

For example, this includes processing information necessary to:

• Take and fulfil your order
• Process payment
• Deliver products
• Provide customer service relating to your purchase
• Process eligible returns and refunds

Legal Obligations

We may process information where necessary to comply with legal requirements, including accounting, taxation, consumer protection and regulatory obligations.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These interests may include:

• Operating and improving our business
• Protecting against fraud
• Securing our website
• Understanding business performance
• Providing effective customer support
• Establishing or defending legal claims

Consent

Where required, we may rely on your consent for activities including certain:

• Email marketing
• SMS marketing
• Non-essential cookies
• Advertising technologies

Where processing relies on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

• Keep the website functioning
• Remember preferences
• Maintain shopping-cart functionality
• Understand website usage
• Measure website performance
• Attribute sales to advertising campaigns
• Prevent fraud
• Personalise content
• Support advertising and remarketing

Some cookies are necessary for our website to function.

Other cookies, including certain analytics and advertising cookies, may require your consent depending on your location and applicable law.

Where required, you can manage your choices through the cookie consent controls made available on our website.

You may also be able to control cookies through your browser settings.

Disabling certain cookies may affect website functionality.

7. ADVERTISING AND ANALYTICS

We may work with advertising, analytics and marketing providers to understand website activity, measure campaign performance and advertise Eternal Hoop.

Depending on the services enabled on our store, these providers may process information concerning:

• Your device
• Browser
• IP address
• Website interactions
• Products viewed
• Cart activity
• Purchases
• Advertising interactions
• Cookie or advertising identifiers

Where required by applicable law, non-essential advertising and analytics technologies will be used subject to the appropriate consent requirements.

8. EMAIL AND SMS MARKETING

If you choose to receive marketing communications from us, we may send information about:

• Eternal Hoop products
• Promotions
• Special offers
• New products
• Relevant brand updates

You can unsubscribe from marketing emails using the unsubscribe link contained within the email.

Where SMS marketing is offered, you can follow the opt-out instructions contained in the message.

Opting out of marketing does not prevent us from sending necessary transactional communications relating to your orders, account, returns or customer-service enquiries.

9. HOW WE SHARE PERSONAL INFORMATION

We do not disclose personal information indiscriminately.

We may share personal information with third parties where reasonably necessary to operate Eternal Hoop, including:

Ecommerce and Technology Providers

We may use third-party ecommerce and technology providers to operate our online store and website.

Payment Providers

Payment information may be shared with payment processors, banks and other financial service providers where necessary to complete transactions, prevent fraud and process refunds.

Fulfilment and Delivery Providers

We may provide necessary information to warehouses, fulfilment partners, couriers and delivery companies so that orders can be processed and delivered.

This may include:

• Name
• Delivery address
• Telephone number
• Email address
• Order information

Customer Support Providers

We may use third-party systems to manage customer communications and support enquiries.

Marketing and Advertising Providers

Where permitted by applicable law, information may be shared with or collected by marketing and advertising providers to provide, measure and improve advertising.

Analytics Providers

We may use analytics providers to understand website usage and business performance.

Professional Advisers

Information may be disclosed where reasonably necessary to accountants, lawyers, insurers, auditors or other professional advisers.

Authorities and Legal Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable law
• Respond to valid legal processes
• Protect our rights
• Protect customers or others
• Detect or prevent fraud or unlawful activity

Business Transactions

If Eternal Hoop or the business operating it is involved in a merger, acquisition, financing, restructuring or sale of some or all of its business or assets, personal information may be disclosed as part of that transaction, subject to applicable law.

10. SHOPIFY

Our online store may be hosted and operated using Shopify.

Shopify may process personal information in connection with providing ecommerce functionality, checkout, security and related services.

Where Shopify processes personal information, its handling of that information may also be governed by its own applicable privacy documentation and contractual arrangements.

11. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process or store personal information outside the United Kingdom or the country in which you live.

Where personal information is transferred internationally, we will take appropriate measures where required by applicable data protection law.

Depending on the circumstances, these safeguards may include:

• Adequacy regulations or decisions
• Approved contractual safeguards
• The UK International Data Transfer Agreement or UK Addendum
• EU Standard Contractual Clauses
• Other legally recognised transfer mechanisms

12. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, fraud-prevention and reporting requirements.

Retention periods may vary depending on the type of information.

For example, certain transaction and accounting records may need to be retained for several years to comply with applicable legal requirements.

When information is no longer reasonably required, we may delete or anonymise it, subject to applicable legal obligations and technical limitations.

13. DATA SECURITY

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Unauthorised disclosure
• Destruction

However, no internet transmission, electronic storage system or security measure can guarantee absolute security.

You are responsible for keeping any account credentials associated with our Services confidential.

If you believe your interaction with us is no longer secure, please contact team@eternalhoop.com.

14. YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights relating to your personal information.

For individuals covered by UK or EEA data protection law, these may include the right to:

• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of personal information in certain circumstances
• Restrict processing in certain circumstances
• Object to processing in certain circumstances
• Data portability where applicable
• Withdraw consent where processing is based on consent
• Complain to a data protection authority

These rights are subject to legal limitations and exceptions.

To exercise a privacy right, contact:

team@eternalhoop.com

We may need to verify your identity before fulfilling certain requests.

We will respond within the timeframe required by applicable law.

15. DIRECT MARKETING RIGHTS

You may object to the use of your personal information for direct marketing at any time.

You can unsubscribe from marketing emails by using the unsubscribe link contained in our messages.

You can also contact:

team@eternalhoop.com

We may retain limited information necessary to record and respect your opt-out request.

16. AUTOMATED DECISION-MAKING

We may use automated systems provided by our ecommerce, payment or fraud-prevention providers to identify potentially fraudulent or suspicious transactions.

Where applicable law provides specific rights concerning solely automated decisions that produce legal or similarly significant effects, those rights will apply.

17. CHILDREN'S PRIVACY

Our Services are not intended for children to purchase products independently.

We do not knowingly seek to collect personal information directly from children where doing so would be unlawful.

If you believe a child has provided us with personal information improperly, please contact team@eternalhoop.com.

18. THIRD-PARTY WEBSITES

Our website may contain links to websites, platforms or services operated by third parties.

We do not control those third parties and are not responsible for their independent privacy practices.

We recommend reviewing the privacy policy of any third-party service you use.

19. SOCIAL MEDIA

If you interact with Eternal Hoop through social media platforms, those platforms may independently collect and process information in accordance with their own privacy policies.

Information you choose to make public through social media may be visible to other users.

20. CUSTOMER REVIEWS, PHOTOS AND VIDEOS

If you submit a review or other content for publication, information you choose to include may become publicly visible.

Before submitting content, please avoid including information you do not want publicly displayed.

Where we wish to use an identifiable customer's photograph, video or testimonial in advertising beyond the context in which it was originally provided, we will obtain any permissions required by applicable law.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

• Our business
• Our Services
• The technologies we use
• Our service providers
• Legal or regulatory requirements

The updated policy will be published on our website and the “Last updated” date will be revised where appropriate.

Where required by law, we will provide additional notice of material changes.

22. COMPLAINTS

If you have concerns about how we process your personal information, please contact us first at:

team@eternalhoop.com

We will try to investigate and resolve your concern.

If you are located in the United Kingdom and remain dissatisfied, you may have the right to make a complaint to the UK Information Commissioner's Office (ICO).

If you are located in the EEA, you may have the right to complain to the data protection supervisory authority in your country.

23. CONTACT US

For privacy questions, requests or complaints, please contact:

Eternal Hoop
Email: team@eternalhoop.com

When contacting us about a privacy request, please provide enough information for us to identify your request and, where necessary, verify your identity.